AltayProject

Since launching in the 2022–23 season, in two years Altay Project products have made their mark on all seven continents — from alpine training grounds to remote powder paradises.

Oceania | Wanaka, New Zealand

ITC Ski Trainers @ Cardrona

New Zealand’s South Island is a prime destination for Southern Hemisphere skiing. In summer 2024, Altay Project became the official sponsor of instructors at the Instructor Training Centre (ITC) based at Cardrona. As the off-season hub in Wanaka, Altay Project’s presence has grown strong at this freeride training base.

Asia | Hokkaido, Japan

Achai @ Asahidake

Asahidake, a volcano ski resort in Japan’s Hokkaido, offers a dramatic terrain: dense fog, sulfur-scented steam vents, and deep powder. It’s a mountain of duality, where heaven and hell coexist in the same descent.

North America | British Columbia, Canada

Xu Jiajing @ CMH Kootenay

Canadian Mountain Holidays (CMH) is the gold standard for heli-skiing. With 1,500+ meters of vertical, deep untouched snow, and a terrain mix of glades, glaciers, cliffs, and couloirs—it’s a dream for powder hunters.

South America | Patagonia, Argentina

Ahe @ Patagonia

Patagonia is an adventurer’s wonderland—where snow-capped peaks, volcanoes, glaciers, and forests converge. A sacred destination for alpine climbers, it’s also home to some of South America’s most unique ecosystems.

Europe | Zermatt, Switzerland

Li Longlong & Hill @ Zermatt

Nestled beneath the Matterhorn, Zermatt boasts 2,200 meters of vertical and over 250 km of runs. With Europe’s highest ski lift (3,820 m) and year-round ski access, it’s a legendary alpine destination with pollution-free mountain living.

Africa | Kilimanjaro, Tanzania

Li Yunxuan @ Mount Kilimanjaro

At 5,895 meters, Kilimanjaro is Africa’s highest peak and the only equatorial mountain capped with snow year-round. From lush savannas to icy alpine zones, climbers traverse an astonishing range of climates and ecosystems.

Arctic Region | Greenland

Zhang Huohuo @ Greenland

The world’s largest island, Greenland lies within the Arctic Circle. Its untouched wilderness is home to polar bears, reindeer, seals, and whales. In summer, it bursts into life with thriving flora and migratory birds—a rare mix of frost and vitality.

Antarctica

Bili @ Antarctica

The most mysterious continent on Earth, Antarctica is a surreal blend of glaciers, volcanoes, black sand beaches, penguins, and oceanic wilderness. With no ski lifts and strict environmental protection, ski touring here is raw, dramatic, and once-in-a-lifetime.

Central Asia | Altay, China

PC & Guan Cai @ Altay

For three winters, Altay Project has co-developed and tested gear in Altay with skiers, mountain guides, outdoor photographers, and materials engineers. Drawing inspiration from its rich heritage and dramatic scenery, Altay has become Altay Project’s R&D base and creative soul. Here, tradition meets technology, and a Chinese mountain spirit steps onto the world stage.

A Small Step, A Global Footprint

Reaching all seven continents in just two years is just the beginning. Altay Project is committed to expanding its product lineup, improving performance, and delivering uniquely styled, high-quality gear built on the strength of China’s advanced supply chain.

We aim to make Altay Project visible on every mountain, across every continent.

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