Altay Project on the World Stage
2024 marked a year of dynamic growth for Altay Project.
Driven by the mission to bring Chinese ski brands onto the global stage, Altay Project established collaborations with prestigious ski schools and organizations around the world, delivering customized uniforms and professional-grade products to partners both domestically and internationally.
We are proud to announce that for the 2024/25 winter season, Altay Project’s high-performance apparel and gear have been officially adopted by numerous ski schools and clubs across different regions.
NBS Snowsports School
Niseko & Hakuba, Japan
Niseko Base Snowsports (NBS) is a leading all-in-one ski school based in Niseko, Japan. In addition to top-tier ski and snowboard lessons, NBS offers high-quality gear rentals and retail services. NBS has expanded its presence with a second school now operating in Hakuba.
NBS Snowsports School
Niseko & Hakuba, Japan
JSKI is the first Chinese-founded organization recognized by the SAJ (Ski Association of Japan) and is also officially certified by JSBA (Japan Snowboarding Association). With dual accreditations, JSKI offers SAJ and JSBA-certified instruction and exam programs.
JSKI operates in nine official resort locations across Japan and China, including campuses in Guangzhou and Chengdu, and provides professional, insured instruction by certified coaches. The school is well-reviewed for its high-quality ski and snowboard education for Chinese residents and international guests.
SNOW SENPAI Ski School
Yuzawa, Japan
Located in Yuzawa, Japan, SNOW SENPAI is staffed by internationally certified instructors. The team is known for its structured, empathetic approach to teaching beginners, with a focus on reducing fear and building confidence through patient, precise instruction.
University of Chinese Academy of Sciences Ski Association
Beijing, China
Founded in March 2024, the UCAS Ski Association promotes the charm of winter sports among students, faculty, and alumni. With over 1,000 members, the association has already helped nearly 300 students experience skiing for the first time and continues to grow as a rising force in university-level snow sports in China.
CAMP3 Snowboard Club
Wanaka, New Zealand & Madarao, Japan
Founded by senior SBINZ trainers Keith Stubbs and Richie Johnston, CAMP3 is a snowboard club that offers a wide range of training camps around the world, including freestyle camps in Cardrona, freeride programs at Treble Cone, and powder camps in Japan and France.
Since October 2024, Altay Project has proudly become the official global uniform provider for CAMP3.
Style Elite – New Zealand Ski School
Chongli, China
Established in October 2019 in New Zealand, Style Elite is composed of a team of highly credentialed ski professionals. In November 2024, they partnered with Taiwu Ski Resort to launch an International Division of the ski school under the name “New Zealand Ski School,” setting a new standard for instructor training in China.
Instructor Training Centre (ITC)
Wanaka, New Zealand
Founded in 1996 at Cardrona Alpine Resort, ITC is one of the Southern Hemisphere’s most respected ski instructor training institutions. Based in both Cardrona and Treble Cone, ITC provides multi-level certification programs led by world-class trainers for aspiring professionals across the globe.
As of 2024, Altay Project is proud to be the official uniform provider for ITC.
Cardrona/Treble Cone Ski Schools
Wanaka, New Zealand
Cardrona and Treble Cone are two of New Zealand’s most iconic ski destinations. Their ski schools offer comprehensive programs for all skill levels. Cardrona is home to the largest terrain park and halfpipe in the Southern Hemisphere and serves as a training ground for Olympic teams. Treble Cone, known for its legendary terrain and snow quality, features the longest vertical drop in the Southern Lakes region.
Beginning in the summer of 2025, Altay Project will become the official uniform supplier for both Cardrona and Treble Cone Ski Schools.
2024 has been a landmark year for the brand’s global expansion. Looking ahead, Altay Project will continue to partner with ski schools, clubs, and institutions worldwide, delivering bespoke uniforms and expert-level products.
We remain committed to sharing the authentic spirit of the mountains and promoting the distinct identity of Altay-inspired gear across snow-covered peaks around the world.
If your organization shares this vision, we welcome you to connect with us—
Michael Elliott
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Peter Green
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Thomas Hall
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